Is Google Ads better than Facebook Ads?

Google Ads is generally better when customers are actively searching for a product or service, while Facebook Ads can be stronger for audience discovery, awareness, visual campaigns, ecommerce and retargeting. The better platform depends on the business, customer intent, creative and campaign objective.

Which is cheaper, Google Ads or Facebook Ads?

Neither platform is universally cheaper. Costs depend on factors such as competition, industry, audience, location, campaign objective, keyword demand, creative quality and conversion performance. Businesses should compare cost per qualified customer and return on advertising spend rather than only comparing cost per click.

Is Facebook Ads better for ecommerce?

Facebook and Instagram Ads can be highly effective for ecommerce because visual creative can introduce products to customers who were not already searching for them. Google Ads can also perform strongly for ecommerce by capturing customers who are actively searching for specific products or product categories. Many ecommerce businesses benefit from using both.

Can I run Google Ads and Facebook Ads together?

Yes. Google Ads and Facebook Ads can complement each other because they often reach customers at different points in the buying journey. Facebook can create awareness or retarget prospects, while Google can capture customers who are actively searching for a solution.

Should a local business use Google Ads or Facebook Ads?

Local businesses with services that customers actively search for, such as plumbers, HVAC companies, lawyers, contractors, clinics and electricians, may benefit strongly from Google Ads. Facebook Ads can supplement those campaigns through awareness, visual storytelling, promotions and retargeting. For many local businesses, using both provides broader coverage.

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Facebook Ads vs Google Ads: Which Is Better For Your Business?

Sep 01, 2026

sarahm

Ads on Facebook, advertising, Advertising on Facebook, Facebook Ads, Facebook Advertising, Google Ads, Google Advertising, Paid Advertising, PPC

Facebook Ads, Google Ads

Google Ads is generally better for capturing people who are already searching for a product or service, while Facebook Ads are often better for reaching specific audiences, creating demand, building awareness, retargeting prospects, and promoting visually compelling products or offers. For many Canadian businesses, however, the strongest strategy is not necessarily choosing one platform. It […]

SEO vs Google Ads: Which Is Better For Canadian Businesses?

SEO is generally better for building long-term organic visibility, while Google Ads is better for generating search traffic quickly. For many Canadian businesses, the strongest strategy is not choosing SEO or Google Ads exclusively—it is using both at different stages of the customer acquisition process. Search Engine Optimization can help a business earn visibility in […]