5 Reasons Video Production and Animation Helps Marketing

It’s no secret that video production and animation are powerful marketing tools. They give businesses the ability to inform, entertain, and connect with their audience. Video is engaging and gives you sticking power with your potential customer. It’s the reason everyone knows the “Cha ChaCha, Charmin” bears and will likely never forget them. We’re living in a digital age where it’s necessary to develop strategies that can capture your customer’s attention and keep them engaged. A user is 100% more likely to spend time on a website or piece of content if it contains explainer video animation. The movement on their screen draws them in and makes them less likely to click off the page or swipe away from your content. Here are the top 5 reasons why your business should consider exploring video animation services to boost your marketing efforts in 2022.

Leverage Existing Marketing Material

When using video animation in your marketing strategy, you can draw inspiration directly from your brand’s logos, tone, and color schemes. In addition to this, you can take existing ad copy and imagery and bring them to life through animation. It’s much easier for a video animation company to create content for your brand when referring to your brand’s style guide and existing marketing materials for inspiration.

Gets more engagement

Today’s digital customers are too busy to take the time to read your full ad copy or your product descriptions. When presented with a block of text, they’ll simply skip past it. On the other hand, video piques their interest and rouses their curiosity. Animation has an even easier time capturing the user’s attention and keeping it through the use of attractive imagery and compelling voice-over. Users are 64% more likely to make a purchase or follow through on a call to action after watching a video.

Simplified Explanation

People are very visual. It’s easier for them to understand your product or service when you can show them. It’s why so many people would rather watch an unboxing video of a product instead of just reading about it online. An explainer video is the most effective way to convey information to your audience. It helps prevent confusion when they have a visual aid paired with a simplified explanation. Even the most complex systems are easier to comprehend using animation.

Memorable and Entertaining

Even the most unconventional products can entertain audiences if the video animation is done well. Take the Squatty Potty, for example. It isn’t the most glamorous product in the world, so their marketing team had to develop a strategy that would explain their product without turning off their audience. They created a video featuring a unicorn making some colorful “ice cream” to explain how their product works. The animated video now has over 39 million views on YouTube, and the Squatty Potty has become a household name. Video production and animation give businesses the opportunity to go viral and really set themselves apart from the competition, even if their product isn’t something groundbreaking.

Flexible to Create

While both video production and animation are great, animation does have the perk of not requiring a production company, sets, or paid actors. It gives your business the flexibility to alter the content without having to do any reshoots. Slight alterations can be made without having to involve an entire crew.

If you’re considering a video production company in Canada, Thought Media provides exceptional services and would be delighted to create your first animated explainer video.