5 Ways to Use Video Animation for Marketing and More

Video Animation Services and Video Production

It seems like the video is everywhere these days. In an era where people don’t have time to read a lot, the video explains everything clearly and quickly, making it the most effective way to get your message across. Relevant statistics demonstrate that people are searching for more video content on social media platforms every day. For example, Facebook users watch over 100 million hours of video every day on the platform. Meanwhile, YouTube users are watching more than 1 billion hours of video every day. That’s in addition to all the video that users are watching on Snapchat, Twitter, IMDb, Netflix and more.

Video animation services have taken off as a way for businesses to market products and services. In fact, one video animation agency calculated that companies who use video gain more than an 85% increase in sales on average compared to their competitors. That’s a pretty compelling reason for businesses to start using video animation services!

If you aren’t sure where to get started with video animation or how to use it for your business, here are some ideas that will help you get going:

1) Product Education Videos

Video animation solutions can be an effective way to communicate what you’re trying to accomplish with your product. For example, if you’re launching a new product in the market, using video animation services can help demonstrate how that product works and why your target audience should care about it. You can use trusted video companies to produce these types of videos, which are often called “explainer” videos because they explain what the product does.

2) Service Videos

Explainer video companies can help create promotional videos that showcase your company’s services and benefits for potential clients. For example, if you’re a law firm, video animation can help communicate why your services are unique and how they can be an improvement over what your potential clients are currently getting. In other words, the video should show how you’re going to help them “explain” their case to a judge or jury.

3) Marketing Campaigns

Video animation services can also be a great tool for marketing. Once you have a video explaining your product or service, you can use it in different ways to market your company and draw attention to it. For example, if you’re launching a new product, you might show the video at events that target potential customers for that product. Or, if your brand is already established and well-known, you might use the video to create shareable social media content.

4) General Consumer Education

The best way for your company to stand out from the crowd is by explaining things that your target audience finds valuable. Now, there are lots of valuable concepts that people may not understand and might need help with. Fortunately, video animation can help teach them! For example, if you’re a doctor, you might produce video animations that provide information on how to prevent and treat certain common health problems, or demonstrate a specific medical device. If you’re in the financial industry, animated explainer videos might help show people how different types of investments work. Businesses in all industries can benefit from using video animation to educate their customers and prospects.

5) Staff Training

If you have a video that explains your product, services or brand, you can use it as training material for new employees. Let’s say that you’re at a trade show and someone comes up to talk to your booth. You don’t have anyone who can easily communicate the concept behind your company? No problem! Just play the video and let your new potential customer learn about what you do.

Examples of Popular Companies using Video Animation

Some of the most popular companies that use video animation are Apple, Google, Samsung and many others. These video animations help communicate different concepts; for example, how to use a particular app or setting on your phone. And, lots of teachers are now using video animation to make learning more fun and engaging for their students!

Some amazing animations that have made a mark:

Nike’s famous for its beautiful campaigns that strike a chord within the hearts of sports fans.


AIRBNB has set a benchmark with this absolutely accurate campaign. The right messaging, theme and music, all add up to this masterpiece.


The Importance of Working with a Professional Video Animation Company

When you’re ready to get started, it’s important that you work exclusively with video animation companies who are experts in their field. These experts can help to ensure that your concept comes across clearly and is presented professionally from start to finish.  When you make a video for your company, the concept has to be well-thought-out and expertly executed. It can’t get lost in translation!

Steps Involved

Typically, video animation will require several steps. First, you’ll need to come up with your concept and storyboard for the video – this should be fairly straightforward, as it will involve explaining what your product or service is or how to use it. Next, you’ll need to write the script, which will help determine duration. You’ll need to work closely with any video animation companies  you hire so that they can understand your vision for the video.

Next, you’ll need to record audio narration for the script in addition to sound effects and music if desired. After you have all of these elements ready, then it’s time to actually create the video animation! An animator will use the script and the voiceover to build out your video, adding art and animation where needed. Finally, it’s time for editing! You’ll need to edit the video (or have an editor work on it) so that everything looks like it flows together properly.

Working With A Toronto Video Animation Company

If you’re looking for a Toronto video animation company to help you get started,  to update your current video or to create a new one, be sure to choose a Toronto animation studio that

  • has an established history and good reviews
  • understands your product or service and can present it in a way that is unique to you.
  • can provide you with references if necessary
  • is professional

We’re pleased to provide clients in Toronto with industry leading video animation services, and we encourage you to reach out to our friendly team for more information.

Post by James Manuel

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