Social Media Marketing vs Search Engine Optimization – What’s More Important
In this post, we’ll be going through some of the differences between Social Media Marketing and Search Engine Optimization or SMM and SEO for short. Questions before reading on?📱Call us 1(800) 916 3864.
What Is Social Media Marketing or Search Engine Optimization?
Generally speaking most businesses don’t know the difference between SMM and SEO and wonder why their marketing efforts aren’t working.
If you’ve been wondering how you can improve your business using these two powerful tools then you’re on the right track by reading this post.
SEO – Search engine optimization is a method used to increase the number of visitors to a website by obtaining a higher ranking in the search results page of search engines.
In simple English:
Whenever you type a search term in Google or any search engine and hit the “search” button you get a list of web results. SEO improves your website in order for it to appear in the top of these results.
SEO has gone through major changes over the years in order to keep up with Google’s search algorithm.
Google updates its search algorithm in order to provide users with the best results when they run a search.
Think about it:
When you’re searching online, you want to get the best information in the quickest time.
Google wants to provide the best results for searchers in order to give them the best information for their query in the least amount of time.
They keep updating their algorithm to provide you with the best website that is most relevant to your search term.
Their latest update called “March 2019 Core Update” is one such significant update and is their first update of 2019.
This particular update gives improvements to the effective prevention of online content that is scraped or rewritten.
Some older updates included:
• “Medic” Core Update — August, 2018
• Mobile Speed Update — July, 2018
• Penguin 4.0, Phase 1 & 2 — September, 2016
• RankBrain — October, 2015
These updates have affected both consumers and websites either negatively or positively in some way.
Google SEO and Changing Algorithms
If google is forever changing their algorithm, how am I supposed to appear in the search results?
Well, that’s a good question and one that SEO seeks to answer with improvements to your website.
Throughout the years, SEO has been quite a confusing concept because google kept changing their algorithms and throwing websites off.
Nobody really understood what Google really wanted. But now, the search engine has become quite efficient and smarter.
Search engine optimization is now more effective and businesses are taking advantage of this tool.
That’s great. But HOW do you improve your search engine rankings?
Going about implementing SEO into your business can be a daunting task. That’s for sure.
There are variables that are always changing, as we’ve noted with the Google updates, and can plunder your SEO efforts if you go about it the wrong way.
That’s the bad news.
The good news is that there are companies dedicated to helping you reach your SEO goals in the best possible time.
One such company is Thought Media, which has been around the digital media space for decades and have a proven track record of success in assisting companies in a variety of industries.
In other words:
Thought media can help you by drawing up the right strategy for your business and using both Search engine optimization techniques and Social media marketing strategies to increase business performance.
Here’s the best part:
If more people are talking about and linking to your business, then obviously, they find it valuable and useful in some way, so Google will adjust the rankings accordingly and give you a higher ranking.
This would result in more visitors to your website and increase in sales.
Thought Media knows exactly how to go about seeking such results for your business.
Using some of the best tools and strategies in the business, Thought Media is ahead of the curve in both innovation and achieving business goals.
But they don’t stop there.
Thought Media also uses Social Media Marketing as a tool to boost business exposure and engagement.
Social media marketing (SMM) has in the past 3 years become a vital part of millions of businesses.
Why Is Social Media Marketing or Search Engine Optimization Important?
Social Media Marketing gets targeted traffic to your website from Facebook, Twitter, LinkedIn, YouTube, Instagram or other social media networks.
It basically aims to promote websites by increasing their visibility in the social media networks through all the activities that bring the targeted traffic.
Instagram has become quite a giant in assisting business keep engaged with their audience. Having been acquired by Facebook, another social media platform, Instagram is surely becoming a force to be reckoned with as it is forever undergoing various improvements and upgrades.
Your business needs to implement both SEO and SMM if it is to thrive in today’s media led age and into the future.
Thought Media is one such company that is able to not only help businesses monetize their social media audiences but also do so across a myriad of different niches.
Why Hire A SMM or SEO Agency?
Thought Media offers a free needs analysis to determine a more effective social media strategy and a corresponding plan for your business.